This idea is driving Futuregrowth’s newly launched “Good Money” campaign which encourages South Africans to voice their opinion on how to change the way society perceives money so that it is no longer considered “the root of all evil” but instead a force for good.

Protestors have “occupied” Wall Street, demonstrating the beginnings of a shift in American perceptions about money and in South Africa this is an even more pertinent issue, given the huge sums that are squandered irresponsibly or lost to corruption instead of being channelled into solutions for the social problems we face,” says Futuregrowth Asset Management Marketing Head, Michele Usher.

“Good Money” is different from the campaigns we’ve run in the past in that we are not just aiming to improve recognition for our brand name, but also trying to foster a genuine understanding of our philosophy.” says Usher.

“Good Money” started out as a teaser campaign with online advertising, social media, and public interactions driving engagement.

“Utilising the power of social media was new for us and the response has been very encouraging,” says Usher.

The second phase revealed Futuregrowth as the initiator of the campaign and next phase will involve a public challenge.

“We don’t want to give too much away, but this phase will give people an opportunity to put their ideas into practice when it comes to using money as a force for good.”

For more information, go to www.thisisgoodmoney.co.za